There is no doubt that the pandemic continues to be a rollercoaster ride, and to impact everyday life. However, we have so far seen the opportunity businesses have to pivot and adapt and the positive potential the future may hold. Here are our top tips to change your mindset from survival to growth:
Embrace the tech
This year’s rapid uptick in adopting online tools was an unexpected opportunity for some. Since March this year, businesses have had to be quick to adapt to technology, with some having to switch to becoming digital overnight.
As the opportunity for visiting the high street has become more difficult, particularly for those in tier 3 restrictions, using these newly adopted digital tools is not just essential- it is a vital tool in business continuity for customers.
Businesses should also look at how they can utilise this new technology to increase productivity and increase growth beyond functionality tools. This will be different depending on the business and its key focus, it could be technology to streamline the supply chain, distribution or marketing strategies.
Integrity is KEY
More than ever before businesses are being judged by their response to the pandemic. Take this time to think about how you can make a positive impact on staff, customers and the wider community as well as how you can contribute towards tackling environmental and societal issues such as net zero carbon targets.
Communication is key and it is important to make sure you communicate your vision to both your staff and clients; it is their loyalty which will be essential during the coming months.
It will also support you in the long term, as your positive work will be recognised by a wider audience.
Communicating effectively and openly with teams, stakeholders, clients and communities alike will be crucial to your business's survival and growth strategy.
This is not the time to fall back on your old marketing strategies. It’s a time to take risks and be creative with your marketing tactics. The more creative you are, the better.
So, you may be asking yourself, How can I take my marketing up a level? For starters, you can promote unique offerings to get customers flying through your doors. You can also offer virtual options to potential clients, like online classes, webinars, meetings, and showcases.
Whatever creative route you decide to take, have fun with it. Have a brainstorming session to think about what you can do to attract new business and make them want to spend their hard-earned cash during these trying times.
Social media is a great way for you to create buzz about your business. Not to mention, it’s a relatively inexpensive option to promote your business and spread the word about your offerings online. So, what are you waiting for?
You're not alone
'Entrepreneurship blues' are very real. For solopreneurs, the company safety net doesn’t exist and the networks don’t come standard. Even for those in big teams, WFH setups and the consequent lack of social interaction can quickly lead to loneliness.
Exploring viable resources and opportunities with peers in the network allows you (and others around you) to adapt to the changes in the market in a collective manner rather than feeling alone. This is where relying on the goodwill of business partners, suppliers, and other external support is important.
Being a member of a business network can also help. From Be The Business to the Federation of Small Businesses - there are lots to choose from and the support they can provide is indispensable.
If you’re looking for more support or are still unsure where to start, we are offering a FREE 45-mins consultation with our lead consultant- book here.